My Services

What I Do

Writing

Your written content is the heart of your brand. Your content needs to tell—and sell—your story, and help you stand out in a crowded market. There’s a lot of bad content out there. Don’t let yours be part of it.

  • Web content

  • Blogs

  • White Papers

  • Case Studies

  • Sell Sheets/Brochures

  • Trade Articles

  • Lead Gen/Advertising

  • Newsletters

  • Video/Podcast Scripts

  • Infographics

Content Strategy

Effective content starts with a content strategy. Who is your audience? What do they need to know? What pieces do you need to create? What is the most effective way to get your message seen? I don’t just write—I help you figure out what you need to say, how to say it, and how to leverage marketing tools and channels for maximum impact.

  • Content Marketing

  • Buyer Personas

  • Buyer’s Journey

  • Content Search Engine Optimization (SEO)

  • Social Media Strategy

  • Google AdWords

  • Distribution & Promotion

  • Branding and Positioning

Presentation Development

Prepare for your next webinar or conference presentation with confidence! I’m an experienced speaker myself, and I can help you put together a presentation that will engage your audience and meet your marketing objectives. I’ll work with you from initial concept to the final practice.

  • Story Boarding

  • Slide Deck Creation

  • Script Development

  • Speaker Preparation

Marketing Support

Need additional marketing support? I work with partners providing a range of other marketing services. I can act as your outsourced CMO to help you put together a support team of marketing service providers.

  • Web and Print Design

  • Editorial Services

  • SEO

  • Project Management

  • Public Relations

  • Video

  • Podcasts

Image created by DALL-E.

Marketing AI

Curious about all the new AI writing, design and marketing tools coming onto the market? Same! I’m exploring a variety of tools, including GPT-4, Otter.ai, DALL-E, and many others. Where I can leverage these tools to save time and costs for my clients, I will. I am primarily using AI writing tools to speed up the research, brainstorming and editing processes.

But here is what I can promise you:

  • I will be transparent and honest with you about the AI tools I am using.

  • We will work together to figure out the right forms of AI support for your company and projects.

  • I will never outsource the final product to an AI.

Thinking through your content strategy, finding the compelling story amidst a sea of facts and data, and structuring and crafting that story for a specific audience require human judgment and empathy. AI writing tools have their uses, but it still takes a writer to turn their output into a final product that meets specific requirements.

A few things I’ve done over the years.