In 2010, my life took a different direction…and I started my company, A Different Direction, LLC. Since then, I’ve had the privilege of working with and writing for some amazing companies in education, science, technology, industry and manufacturing.

Before starting my company, I worked in marketing in the education sector for 16 years, including director and executive roles in ed tech. I know what it’s like to lead a marketing team and be responsible for sales and marketing KPIs. In other words…if you’re a marketing professional, I know the stress you’re under, and all the hats you wear.

A Different Direction has allowed me to get back to the parts of marketing I truly love: writing, creating, and content strategy. Working with different clients across industry sectors also lets me continue to grow, learn new things and hone my skills. I bring a broad perspective gained from working with a variety of clients in different markets.

I’m exclusively a B2B/B2G marketer…the more niche and nerdy the better. I write about education, cybersecurity, ecology, data science, medical device development, OSHA compliance, manufacturing, and dozens of other topics. There is nothing I like better than helping my clients find their story and develop content pieces that engage, compel and convert.